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Leveraging Your Assets: Repackaging and Selling In-House Online Learning for Revenue Generation

April 11th, 2024 - Consulting - Elizabeth Asbury

One of the issues facing organisations keen to embrace the power of online training, education and upskilling is the initial expenditure required to create really good eLearning. What many people overlook however, is the potential to use those custom-made modules to generate additional revenue and more than make back the cost of the initial outlay. Developed to meet the specific needs of your trainees, this content can be repackaged and sold externally to a vast customer base outside the organisation. In this blog, we'll explore the numerous benefits of repackaging custom-made in-house online learning for revenue generation, focusing on its potential to tap into a huge audience of potential customers.

Tap into a Massive Customer Base

One of the most significant advantages of repackaging and selling in-house online learning externally is the ability to tap into a massive customer base. By offering your tailored content to individuals, businesses, and educational institutions outside your organisation, you can access a global audience hungry for high-quality learning resources. 

Monetise Existing Investments

Developing in-house online learning content requires significant investments of time, resources, and expertise. Repackaging and selling this content externally allow organisations to monetise their existing investments and generate additional revenue streams without the need for substantial new expenditures.

Diversify Revenue Streams

Relying solely on core business operations for revenue can leave organisations vulnerable to market fluctuations and economic uncertainties. Repackaging and selling in-house online learning provide an opportunity to diversify revenue streams, reducing dependence on traditional sources of income and enhancing overall financial stability.

Scalable Revenue Potential

Unlike physical products or services that may have limited scalability, online learning content can be easily replicated and distributed to a large number of customers without significant additional costs. This scalability allows organisations to capitalise on the exponential revenue potential of digital products and reach a wide audience with minimal overhead.

Unlock Passive Income Opportunities

Once developed and packaged, online learning content can generate passive income streams with minimal ongoing effort or maintenance. Whether through one-time course purchases, subscription models, or licensing agreements, organisations can continue to earn revenue from their content long after the initial development phase. 

Enhance Brand Visibility and Reputation

Selling in-house online learning externally can also serve as a powerful branding and marketing tool. By showcasing expertise, thought leadership, and commitment to education, organisations can enhance their brand visibility and reputation within their industry and beyond, attracting new customers and strengthening existing relationships. 

Adapt to Market Demands

The dynamic nature of the digital learning landscape presents numerous opportunities for organisations to adapt and evolve their offerings in response to market demands. By analysing customer feedback, tracking industry trends, and monitoring competitor activities, organisations can continuously refine and update their online learning content to remain relevant and competitive in the market.

Create Value-Added Services

In addition to core online learning content, organisations can create value-added services such as certification programs, coaching sessions, or supplementary resources to enhance the overall learning experience and provide additional revenue streams. These value-added services not only generate additional income but also increase the perceived value of the learning offering to customers.

Forge Strategic Partnerships

Collaborating with strategic partners such as industry associations, training providers, or technology platforms can further expand the reach and revenue potential of repackaged in-house online learning. By leveraging existing networks and resources, organisations can access new customer segments, amplify marketing efforts, and unlock mutually beneficial revenue-sharing opportunities.

Future-Proof Your Organisation

In an increasingly digital and knowledge-driven economy, investing in online learning is essential for future-proofing organisations and staying ahead of the curve. By repackaging and selling in-house online learning externally, organisations not only generate immediate revenue but also position themselves as leaders in digital education, poised for long-term success and growth.

Repackaging custom-made in-house online learning for external sales offers a myriad of benefits for revenue generation, including tapping into a massive customer base, monetising existing investments, diversifying revenue streams, and unlocking passive income opportunities. By leveraging scalable digital assets, enhancing brand visibility, adapting to market demands, creating value-added services, forging strategic partnerships, and future-proofing the organisation, organisations can maximise the revenue potential of their online learning initiatives and drive sustainable growth in the digital age.

About the Author:

Elizabeth Asbury (PhD, MSc, BSc Hons)

Elizabeth has been working in online learning for so long that the vacant stares and looks of pity from ‘traditional’ educators have become a distant memory. Thanks to the early adopters and revolutionary thinkers who understood that online learning was about equity and accessibility, no longer is mentioning eLearning akin to screaming into the void. Her Ph.D in Psychology, post-doc research, and years of working in tertiary and vocational education certainly helped prepare Elizabeth for the fight to bring the amazing opportunities online learning can offer to the widest possible audience.

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